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  Alley Hoops Jam philosophy is to provide a well-executed basketball tournament for the players, spectators, and sponsors with dedication to helping the participants improve and maintain their physical health and mental well being while contributing to the economic development of the community in a fun, family oriented, and entertaining environment.
 
 
 
 
Alley Hoops Jam was created from “The Crowned Tournament Director” Kimberly M. Edmonds, a long time sports enthusiast and her supportive management team, Y2 Management, LLC.  Ms. Edmonds was crowned because of her innovation, dedication and determination to pioneer a grand event such as Alley Hoops Jam 3-on-3 Basketball Tournament in Charlotte, NC and now the event will be held at Belle Isle along the Detroit, MI River.  This business venture is an event production of Y2 Management, LLC currently owned by Kimberly M. Edmonds, CEO & Yolanda Belser, COO.

Y2 Management, LLC is a company that provides image consulting for professional and personal lives, this includes quality public & media relations, artist development and management, hospitality services and special event productions.  Our wide array of services offers multifaceted image enhancements for our clients from concept to fulfillment.

Alley Hoops Jam event is a cohesive integration of community service and business development through the use of Basketball. With basketball as the anchor program our development not only benefits our participants, but also brings recognition to selected non-profit organizations that have made a difference in the lives of others. Teaming up with our proposed key corporate sponsors this is sure to be a major media-sporting event and provides entertainment to our spectators.  With our partnerships with local, regional and national organizations we are creating community involvement, as well as, setting the stage for year round events that would highlight the uniqueness of this tournament and the economic viability of the area. Our 3-on-3 Basketball Tournament will promote a fun, positive and healthy environment, for today’s active urban families. The atmosphere we offer is like a carnival, social fest or race, although with an athletic appeal.  Our aim is for the local communities to rally around this event to support businesses, help participants to reach their highest abilities, and give back to the community for the civic pride of the state.